Other ASA100 News
The case for country of origin branding
Food Magazine
The Australian Made Campaign has welcomed the private industry initiative being championed by Andrew Forrest of Fortescue Metals Group – the Australian Sino Hundred Year Agricultural and Food Safety Partnership (ASA 100), to position Australia as a primary food and fibre supplier to China. The ASA 100 proposal, with its emphasis on a collaborative, cohesive approach to export marketing incorporating a single brand and a single logo, is a fantastic opportunity for consistency in labelling and a global approach for our food exporters.