The case for country of origin branding
The Australian Made Campaign has welcomed the private industry initiative being championed by Andrew Forrest of Fortescue Metals Group – the Australian Sino Hundred Year Agricultural and Food Safety Partnership (ASA 100), to position Australia as a primary food and fibre supplier to China. The ASA 100 proposal, with its emphasis on a collaborative, cohesive approach to export marketing incorporating a single brand and a single logo, is a fantastic opportunity for consistency in labelling and a global approach for our food exporters.
Brand Australia: find voice in China
The gap in a nationally oriented approach for agriculture in Australia recently led Andrew Forrest to set up the Australia-Sino Hundred-Year Agricultural and Food Partnership (ASA100).