Other ASA100 News

The case for country of origin branding

Food Magazine

The Australian Made Campaign has welcomed the private industry initiative being championed by Andrew Forrest of Fortescue Metals Group – the Australian Sino Hundred Year Agricultural and Food Safety Partnership (ASA 100), to position Australia as a primary food and fibre supplier to China. The ASA 100 proposal, with its emphasis on a collaborative, cohesive approach to export marketing incorporating a single brand and a single logo, is a fantastic opportunity for consistency in labelling and a global approach for our food exporters.

Other ASA100 News

Brand Australia: find voice in China

The Land

The gap in a nationally oriented approach for agriculture in Australia recently led Andrew Forrest to set up the Australia-Sino Hundred-Year Agricultural and Food Partnership (ASA100).