ASA100 welcomes Australian Government’s commitment to test a unified brand for Australia’s agrifood exports
ASA100 has worked closely with the Government over the last year to push for the development of a unified export branding campaign into China, a brand that cements Australia’s reputation as the world’s most reliable supplier of safe premium agri-food products. ASA100 welcomes the Government’s announcement that it is committed to developing a stronger national brand for Australia which capitalises on, amongst other things, Australia’s ‘clean and green’ reputation in export markets such as China. ASA100 looks forward to this significant opportunity to work with the Government and industry participants to develop the strongest brand possible for Australian exporters of agri-food into China.
We are now in the final preparations for the ASA100 Members’ Forum on 25 October 2016. If you have not registered for the ASA100 Members’ Forum, we encourage you to do so as soon as possible by responding to this email.
Australia launches unified export brand campaign into China: ASA100
All Australians will reap the economic benefits delivered by a unified export branding campaign into China, cementing our reputation as the world’s most reliable supplier of safe premium agricultural food products.
ASA 100 appoints top level Advisory Board and calls for support of ChAFTA
As senior representatives from within the Australian agriculture industry, the ASA 100 (Australia Sino One Hundred Year Agricultural and Food Safety Partnership) and its Advisory Board strongly support the China-Australia Free Trade Agreement (ChAFTA). The ASA 100 strongly urges the Federal Opposition to support the Federal Government in immediately ratifying the ChAFTA.