All Australians will reap the economic benefits delivered by a unified export branding campaign into China, cementing our reputation as the world’s most reliable supplier of safe premium agricultural food products.
A VIDEO showcasing premium Australian agricultural produce will be displayed during the Australia Week in China (AWIC) trade mission this week to assist with the development of a unified brand.
ABC News
Mining magnate Andrew Forrest says the agricultural sector needs to strongly encourage foreign investment and market itself under a unified Australian voice if it’s serious about becoming a mainstay of the Australian economy.
The Land
TOURISM Minister Richard Colbeck will lead the push for a single international “Australia” brand to sell everything from package holidays and international education to beef exports to the rest of the world as local industries attempt to capitalise on significant trade deals with China, Japan and Korea.
As senior representatives from within the Australian agriculture industry, the ASA 100 (Australia Sino One Hundred Year Agricultural and Food Safety Partnership) and its Advisory Board strongly support the China-Australia Free Trade Agreement (ChAFTA). The ASA 100 strongly urges the Federal Opposition to support the Federal Government in immediately ratifying the ChAFTA.
The Australian
Liu Yonghao, the chairman of Chinese agribusiness giant New Hope Group, says its new alliance with two of the biggest families in the Australian dairy industry is about improving food quality and safety in China and introducing more Australian agricultural products to Chinese consumers
FarmOnline
A UNIQUE umbrella branding for Australian is a reality following the Australian Sino Hundred Year Agricultural and Food Safety Partnership (ASA 100) this week.
China Daily
Chinese consumers may be licking their lips at the prospect of more high-quality food being available on supermarket shelves following an unprecedented agreement signed by agriculture tycoons from China and Australia on Monday.
The agreement has been joined by about 50 enterprises from each country. It will boost investment in Australian agriculture, including livestock, to meet soaring Chinese demand for high-quality and safe lamb, mutton, beef and dairy products, Liu Yonghao, chairman of New Hope Group, a leading global agribusiness, said in Canberra.
Liu and Andrew Forrest, chairman of FMG/Minderoo Group, signed the Executive Agreement on Agricultural and Food Safety 100 Year Partnership of Chinese and Australian Enterprises, also known as ASA 100, in the presence of President Xi Jinping and Australian Prime Minister Tony Abbott.
Premier of Tasmania
Tasmania is today a step closer to becoming a larger contributor to China’s food bowl with the formalising of a commitment to the Australian-Sino 100-year Agricultural and Food Safety Partnership.
The Land
Members of the Australia-Sino Hundred Year Agricultural and Food Safety Partnership (ASA 100) will hold a range of landmark events linked to the strategic branding concept.
The schedule includes attending a formal signing ceremony of the ASA 100 Memorandum of Understanding (MoU) at Parliament House, set for Monday afternoon