Australian magnate calls for trust, understanding to develop China-Australia relations
Xu Haijing, Zhao Bo, Xinhua News
Xu Haijing, Zhao Bo, Xinhua News
Paul Garvey, Trade, The Australian
ASA100 has worked closely with the Government over the last year to push for the development of a unified export branding campaign into China, a brand that cements Australia’s reputation as the world’s most reliable supplier of safe premium agri-food products. ASA100 welcomes the Government’s announcement that it is committed to developing a stronger national brand for Australia which capitalises on, amongst other things, Australia’s ‘clean and green’ reputation in export markets such as China. ASA100 looks forward to this significant opportunity to work with the Government and industry participants to develop the strongest brand possible for Australian exporters of agri-food into China.
The ASA100 Australia Advisory Board is proud announce the inauguration of its mirror partner organisation, the ASA100 China Executive Board.
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